SMIRNOFF is a brand of vodka now owned and produced by British drinks company Diageo. Products under the Smirnoff brand are now distributed in 130 countries and include flavoured vodka and malt beverages. In March 2006 Diageo North America claimed Smirnoff vodka to be the best selling distilled spirit brand in the world. Paul McPherson Design were the creators behind a new brand for Smirnoff and the development of the brand. The brief included label design and the packaging of the new brand.
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