SMIRNOFF is a brand of vodka now owned and produced by British drinks company
Diageo. Products under the Smirnoff brand are now distributed in 130 countries
and include flavoured vodka and malt beverages. In March 2006 Diageo North
America claimed Smirnoff vodka to be the best selling distilled spirit brand
in the world. Paul McPherson Design were the creators behind a new brand
for Smirnoff and the development of the brand. The brief included label
design and the packaging of the new brand.